Functional snacks with a bite
Website redesign and digital campaign for a modern dog snack brand.
Paw-Treats GmbH develops and produces sustainable, high-quality functional snacks for dogs. Their ambition: thoughtfully crafted products, responsible production and a mindful approach to animals and the environment. To communicate this positioning more clearly, reach a wider audience and increase product sales, we supported Paw Treats with a holistic approach.
A new digital presence with impact
At the core of our collaboration was a complete redesign of the website, including the online store. The goal was to present the brand in a more emotional, trustworthy and user-friendly way. The new website guides visitors clearly and intuitively through the product range, explains the benefits in an accessible way and, through a modern design and optimised user experience, creates a convincing foundation for purchase decisions.
A campaign with character
To complement the new website, we conceived and implemented a digital advertising campaign including online ads and social media activations. A key highlight of the campaign are the AI-generated visuals we created specifically for Paw Treats. They portray dogs and their owners through playful parallels – with charm, humour and a strong visual identity. This makes the close bond between humans and dogs emotionally tangible and reinforces the brand message in an engaging and memorable way.
The new brand presence gives Paw Treats a clear, contemporary identity, strengthens trust in the products and lays the foundation for sustainable growth. Website and campaign work seamlessly together, consistently communicating the brand’s values across all channels.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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