Playfully for more awareness
Development of the Energy Challenge campaign for Energy Switzerland — sustainable awareness raising and interactive experiences.
As a program of the Federal Office of Energy, Energy Switzerland supports voluntary measures to implement Swiss energy policy. The Energy Challenge was created to sensitize the Swiss population to sustainable energy consumption.
FS Parker and Aroma developed a long-term campaign with a clear brand strategy that ensured consistency, flexibility and recognition.
We created a uniform visual language and brand tone that could be used flexibly for partners such as Raiffeisen, Ikea and Swisscom. The aim was to sustainably raise awareness with clear messages.
At the heart of the project was a roadshow with interactive experiences, supported by digital measures such as Energy Challenge app. Festivals and trade fairs reached different target groups. A data-based strategy with social media testing optimized communication.
- 459,000 visitors
- 96 million media contacts
- 24 million web visits (Ø85 sec.)
- 740,000 app interactions
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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