Digital branding for Zurich's hotspot
Digital brand presence for Bridge — An energetic, authentic and creative look for the new Migros platform
Bridge — the new Migros concept combines people, fresh food and products into one experience. A combination of fresh food market, creative gastronomy, events and pop-up stores.
With its passion for the true and authentic, Bridge stands for responsible and conscious consumption. His task: to build bridges between producers and consumers and to create a unique culinary world for visitors. In order to give this mission more visual expression, FS Parker, together with the consultancy SUKI, was commissioned to design and design Bridge's digital brand presence, website and user experience.
A lively and bright color palette was chosen for the corporate identity and a distinctive visual language was developed. A bold graphical design is combined with playful animations and movements to create an energetic and attractive look. All of this contributes to a digital brand presence that is clearly recognizable, dynamic, humorous and pointed — perfect for bridge.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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