Highest design for the highest music prize

Brand Design

Strategy & Consulting

Brand Activation

Redesigning the Swiss Music Awards 2020 — branding, communication strategy and event implementation.

The Swiss Music Awards (SMA), Switzerland's biggest music prize, serves to promote the national music scene. Newcomers are offered a platform to make their music accessible to a wide audience, but the platform also duly honors the work of the most successful musicians.

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After more than 12 years, it was time to give the Swiss Music Awards a new face. The task of FS Parker was to create a new image for the music prize. This order included a revision of the look & feel, a new communication strategy, and complete implementation.

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A new visual language was then developed, which can be adapted to various communication channels — whether online or offline. For example, the new image was used in the preparation of sponsorship and partner presentations as well as in the appearance of the live show.

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