Perfection in a nutshell
Attention-grabbing online campaign that presents the innovative Siemens StudioLine iQ700 oven with integrated camera as a technological and emotional icon.
For BSH Home Appliances we created a new campaign for Siemens StudioLine iQ700 oven with integrated camera. The aim was to make the premium Siemens brand tangible digitally and to increase awareness within the target group.
At the center of communication is the innovative oven, which, thanks to its intelligent camera, automatically recognizes numerous dishes and delivers perfect results — simple, effortless and inspiring.
In the campaign commercials, we combined shot footage with AI-generated visuals to create a modern, eye-catching visual world. The campaign, which consists of static and animated assets, has a two-stage structure: the awareness assets attract attention, while the consideration assets use retargeting to take users specifically to the Siemens home appliances showroom.
“The challenge was to combine existing footage, AI visuals and a clear headline mechanism to develop a campaign that conveys both added technological value and emotional resonance.” says Benjamin Franz, Executive Creative Director at FS Parker.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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