A Vision for Eurovision
An emotional, AI-powered journey for the ESC 2025 Head of Delegation Meeting.
The Eurovision Song Contest (ESC) is the world’s most-watched music event – a spectacular live show that captivates over 160 million viewers around the globe each year. After Nemo brought the trophy home for Switzerland at the ESC 2024, Basel takes the spotlight as host city in 2025.
For the official Head of Delegation Meeting, we were commissioned to realize a presentation that brings to life the journey of the participating delegations in an emotional and engaging way.
To do this, we created Rayze, a fictional artist from the imaginary ESC country of Eurovia. As the story’s protagonist, Rayze leads the audience through the experience – from arrival to her big performance in Basel. Using AI-generated imagery, a custom AI-composed song, and creative storytelling, we made the delegation journey both tangible and immersive – even though the real-world locations were still under construction.
The high-end presentation design was based on the official branding elements of ESC 2025. We’re proud to have contributed to the success of the contest with our creative work – and grateful to the entire team for their trust and collaboration.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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