Branding for More Well-being
We created a brand identity for MenoClinic that speaks to women in a modern, aesthetic, and empowering way.
MenoClinic is a newly established medical practice in Lucerne that offers holistic care for women in peri-menopause and beyond. Our task was to craft a strong and nuanced visual identity that would reflect the clinic’s vision with clarity and depth.
At the heart of the project stood the founders’ mission: to support women in midlife with an integrative approach, combining prevention, evidence-based medicine, mental empowerment, and dermatological aesthetics. Our challenge was to translate this mission into a brand world that radiates trust, softness, reliability, and contemporary elegance, all with a clear design vision and professional presence.
Strategic Brand Storytelling Focused on Longevity & Well-being
With a focus on holistic health and proactive aging, key themes under the banner of longevity, this project called for more than just beautiful design. It required a strategic narrative that doesn’t just “treat” women, but uplifts and affirms them.
Our approach: brand storytelling that stages this life phase with respect, optimism, and style, steering clear of clichés and delivering real substance.
The result is a visual concept that is sensitive to the needs of the target group, and at the same time is visually convincing:
- A precisely developed logo that conveys confidence and stability
- An inviting colour palette that radiates warmth, modernity and well-being
- A typography that combines character and restraint
- Graphical elements that create clarity and structure without appearing sterile
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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