Always-on Social Media for EnergieSchweiz and SuisseEnergie
Communicating the topics of energy efficiency and renewable energy on social media in a clear, relevant, and engaging way.
Social media activities of EnergieSchweiz and SuisseEnergie pursue the overarching objectives of knowledge transfer and audience activation through an infotainment approach. Content should be presented in a clear, accessible, and audience-oriented manner while also motivating sustainable behavioral change. These objectives translate into a number of operational goals, including establishing an always-on communication strategy, increasing engagement and reach, growing the community, specifically targeting younger audiences, and ensuring the efficient, KPI-driven use of the media budget while maintaining brand management that is fully aligned with corporate identity and corporate design (CI/CD) guidelines.
FS Parker developed a holistic social media strategy based on infotainment and people-centric storytelling. At its core are people and their stories rather than the institution itself, fostering stronger identification, trust, and relevance among audiences. As part of an always-on approach, the channels are continuously populated with a balanced mix of graphic and animated posts, trend-driven content, and educational formats. All content is consistently tailored to the specific dynamics and best practices of Facebook and Instagram.
In addition, targeted collaborations with micro- and nano-influencers are used to create authentic connections with key audiences and enhance the credibility of the messages. Ongoing analysis of performance data serves as the foundation for the continuous optimization of content and campaigns.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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