For more podium finishes in the working world
At FS Parker, we have supported the Adecco Group in the strategic realignment of their athlete program. Through brand design, strategy & consulting, web design and digital marketing content, we developed a comprehensive campaign to reposition the program for athletes in their career transition phase and for companies that hire athletes.
In intensive collaboration with the Adecco Group's internal team, through agile workshops and creative brainstorming sessions, we created a new visual identity and a digital communication strategy. A central component was the development of a tailor-made website as a communication hub to address target groups — athletes and employers — directly. The website supported two major service offerings: A high-quality recruiting service for athletes and a B2B accreditation solution for companies to become “athlete ready.”
The result of this intensive collaboration and our strategic approach led to the creation of LHH Sports Solutions, a global business unit within the Adecco Group portfolio focused on the sports industry and athletes.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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