If not us, then who?

Brand Design

Strategy & Consulting

Brand Activation

Creating and implementing the #WIRSINDZUKUNFT campaign for SwissEnergy — turning awareness into action.

As a program run by the Federal Office of Energy, Swiss Energy supports voluntary measures to implement Swiss energy policy. Energy Switzerland promotes knowledge and competence in energy issues and serves as a platform for market testing of innovative ideas. In 2019, the EnergyChallenge ended and #WIRSINDZUKUNFT was created as a follow-up project.

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As part of EnergySchweiz's umbrella campaign 2020, the aim was to translate the awareness gained through the EnergyChallenge into concrete action with measurable effects. FS Parker and Aroma were the lead agencies and were responsible for the entire creation and execution of the campaign. The aim was to address the broad public awareness of environmental and climate issues and to support it with solutions and actions.

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‍WE ARE THE FUTURE acted as a trademark and ensured consistent communication of content across all channels. Our concept consisted of the following pillars: Tamedia Longform, Selfie Hotel, Greenfestival (cancelled due to Covid-19) and the energy quiz.

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The main component of the campaign was the section #WIRSINDZUKUNFT on the website 20minutes.ch. In collaboration with the Tamedia editorial team, we created high-quality longform content. In order to increase readers' engagement, we developed the 20min quiz. Every day, a well-known presenter presented the quiz as a classic game show on 20minutes.ch. The episodes of the short 5-minute quizzes were available via the 20min app, with a winner being drawn from among the participants who were able to answer all 10 questions correctly.

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Another pillar of our concept was that selfie hotel, with whom we wanted to reach a specific target group (14-20 years, mostly female). This target group was characterized as open and positive about our campaign topics. We took advantage of this willingness through the selfie hotel concept and generated social media content related to sustainability through visits to the selfie hotel. As a result, several hundred “WSZ” ambassadors reached tens of thousands of followers every week.