"What defines us"

Raiffeisen Switzerland is an association of all Swiss Raiffeisen banks and is responsible for the Group's strategy and business policy. As Switzerland's third-largest banking group (225 banks), it is one of the country's leading retail banks.

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After Raiffeisen has designed its advertising measures in recent years to be highly performance-oriented, the cooperative bank is now launching a national image campaign. Under the communicative bracket “What Defines Us” Raiffeisen launched this image campaign together with FS Parker. This communicative bracket enables individual banks to include national campaign priorities and charge them with strong, local content and statements.

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