One less decision
Creative marketing campaign for Siemens StudioLine IQ700 ovens with AI technology.
The latest Siemens StudioLine IQ700 ovens, which are equipped with a camera and AI technology, can automatically select the optimal cooking program for the pickled food. As the lead agency of Siemens StudioLine, FS Parker has developed an appealing marketing campaign to present this innovation.
A campaign was developed which addresses the uncertainty in decision-making and addresses the target group with specific messages depending on the context. For example, at a car marketplace, we ask the viewer: “Having trouble choosing the right car?” - this situation is compared with choosing the optimal oven program. The solution: Siemens StudioLine ovens, which select the right program for the user and ensure that the user has to worry less about a decision.
In addition to the online campaign, a print and online advertising campaign was developed with Siemens ambassadors. The stories also tell about decision-making in the world of food and design.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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