A communicative bracket for life
Development of a flexible communication strategy for Raiffeisen Switzerland — “Whatever your goal is.”
Raiffeisen Switzerland is an association of all Swiss Raiffeisen banks and is responsible for the Group's strategy and business policy. As Switzerland's third-largest banking group (225 banks), it is one of the country's leading retail banks.
FS Parker developed a new one for Raiffeisen communicative element that is easy to understand and can be used flexibly, whether in relation to an image campaign, but also to product-specific campaigns.
This element was introduced as part of a campaign on the theme of “Pension and investment for all.” It was developed a total of 12 vignette spots and stories that show the different life situations of the target group. The diverse stories illustrate the different demands in our society. This palette breaks with stereotypes and expectations and positions Raiffeisen as a cosmopolitan, modern bank for everyone.
The campaign was later expanded with new messages and the existing subjects and the communicative element were presented as a national image campaign in print and online environments.
A Leading Creative Agency for Strategic Brand Storytelling and Communication Design based in Zurich.
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