Where innovation meets tradition

Brand Design

Corporate Communication

Strategy & Consulting

FS Parker refreshed the Ringier brand identity with a modern design approach that combines brand design, corporate communication and strategy & consulting and offers flexibility.

A new look for a modern media company that combines tradition, innovation and technology.

Ringier is a leading Swiss media and technology company. With over 130 subsidiaries and strong digital platforms, Ringier reaches millions of people worldwide. For almost 190 years, the company has relied on innovation, trust and courage.

FS Parker was commissioned to refresh Ringier's existing brand identity in order to create an unmistakable design. Our approach in Brand Design, Corporate Communications and Strategy & Consulting aims to ensure consistency across all sub-brands while offering flexibility for individual expression.

We developed design rules that unite Ringier's brand world and created a new key visual — the 3D rings — as a dynamic element that combines Media, Technology and Marketplaces symbolizes. This visual identity enables a flexible presentation that ranges from reserved to expressive, depending on the context, and presents the company as an innovative market leader.